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Fundamentals of business marketing education : a guide for university-level faculty and policymakers (Record no. 190380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00854nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2004##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780789001320 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800711 LIC |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of business marketing education : a guide for university-level faculty and policymakers |
| Statement of responsibility, etc | J. David Lichtenthal, editor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Best Business Books |
| Year of publication | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 298 p. ; 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business education - Curricula |
| Topical Term | Industrial marketing |
| Topical Term | Industrial marketing - Management |
| Topical Term | Industrial marketing - Study and teaching (Higher) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lichtenthal, David |
| 991 ## - | |
| -- | 106061 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.800711 LIC | 313252 | 13.10.2020 | English Books |