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Fundamentals and practice of marketing (Record no. 190322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2002##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750654494 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wilmshurst, John |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals and practice of marketing |
| Statement of responsibility, etc | John Wilmshurst and Adrian Mackay |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford |
| Name of publisher | Butterworth Heinemann |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 376 p. : ill |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mackay, Adrian |
| 991 ## - | |
| -- | 113255 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8 WIL | 350767 | 13.10.2020 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8 WIL | 480651 | 13.10.2020 | English Books |