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From brand vision to brand evaluation : strategically building and sustaining brands (Record no. 188913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2001##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750646147 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 CHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chernatony, Leslie De |
| 245 ## - TITLE STATEMENT | |
| Title | From brand vision to brand evaluation : strategically building and sustaining brands |
| Statement of responsibility, etc | Leslie De Chernatony |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; Boston |
| Name of publisher | Butterworth-Heinemann |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 293 p. : ill. ; 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 991 ## - | |
| -- | 92744 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.827 CHE | 334520 | 13.10.2020 | English Books |