Search the Library Catalogue
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (Record no. 179775)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00719nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s1999##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780684854236 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SCH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schmitt, Bernd |
| 245 ## - TITLE STATEMENT | |
| Title | Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands |
| Statement of responsibility, etc | Bernd H. Schmitt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Free Press |
| Year of publication | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 280 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 255-265) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| Topical Term | Corporate image |
| 991 ## - | |
| -- | 94867 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.827 SCH | 447550 | 13.10.2020 | English Books |