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Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation (Record no. 178322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788175543850 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2072 WAT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Watson, Tom |
| 245 ## - TITLE STATEMENT | |
| Title | Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation |
| Statement of responsibility, etc | Tom Watson & Paul Noble |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page Limited |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | iv, 252 p. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relations - Evaluation |
| Topical Term | Public relations - Evaluation - Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Noble, Paul |
| 991 ## - | |
| -- | 207471 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 13.10.2020 | 659.2072 WAT | 311737 | 13.10.2020 | English Books |