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Driving customer equity : how customer lifetime value is reshaping corporate strategy (Record no. 153795)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2000##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780684864662 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RUS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rust, Roland T |
| 245 ## - TITLE STATEMENT | |
| Title | Driving customer equity : how customer lifetime value is reshaping corporate strategy |
| Statement of responsibility, etc | Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Free Press |
| Year of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 292 p. : ill. ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 275-282) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations |
| Topical Term | Customer services |
| Topical Term | Marketing |
| Topical Term | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lemon, Katherine N |
| Personal name | Zeithaml, Valarie A |
| 991 ## - | |
| -- | 109865 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.8 RUS | 447371 | 12.10.2020 | English Books |