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Digital strategies in the pharmaceutical industry (Record no. 150392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00843nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2003##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1403903794 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.10688 LER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lerer, Leonard |
| 245 ## - TITLE STATEMENT | |
| Title | Digital strategies in the pharmaceutical industry |
| Statement of responsibility, etc | Leonard Lerer and Mike Piper |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Basingstoke, Hampshire |
| Name of publisher | Palgrave Macmillan |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 239 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 226-234) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Electronic commerce - United States |
| Topical Term | Pharmaceutical industry - Technological innovations - United States |
| Topical Term | Pharmaceutical industry - United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piper, Mike |
| 991 ## - | |
| -- | 50881 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 615.10688 LER | 306660 | 12.10.2020 | English Books |