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000 -LEADER | |
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fixed length control field | 00895nam a2200265Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191130s1990##################000#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780805806496 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 343.73082 RIC |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Richards, Jef I |
245 ## - TITLE STATEMENT | |
Title | Deceptive advertising : behavioral study of a legal concept |
Statement of responsibility, etc | Jef I. Richards |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Hillsdale, N.J |
Name of publisher | L. Erlbaum Associates |
Year of publication | 1990 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xlv, 244 p. : ill. ; 24 cm |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and indexes |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising - standards - United States |
Topical Term | Advertising - United States - legislation |
Topical Term | Advertising laws - United States |
Topical Term | Behavior |
Topical Term | Crime |
Topical Term | Deceptive advertising - United States - Psychological aspects |
991 ## - | |
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Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
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Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 343.73082 RIC | 289054 | 12.10.2020 | English Books |