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Database marketing: analyzing and managing customers (Record no. 145035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2010##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788184893847 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 BLA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Blattberg, Robert C |
| 245 ## - TITLE STATEMENT | |
| Title | Database marketing: analyzing and managing customers |
| Statement of responsibility, etc | Robert C. Blattberg, Byung-do Kim, Scott A. Neslin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Springer (India) PVT Ltd |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 871 p. 23 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Database marketing |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kim, Byung-do |
| Personal name | Neslin, Scott A |
| 991 ## - | |
| -- | 108544 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.872 BLA | 324628 | 12.10.2020 | English Books |