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Cybermarketing : how to use the Internet to market your goods and services (Record no. 143779)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2000##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750647045 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 BIC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bickerton, Pauline |
| 245 ## - TITLE STATEMENT | |
| Title | Cybermarketing : how to use the Internet to market your goods and services |
| Statement of responsibility, etc | Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; Boston |
| Name of publisher | Butterworth-Heinemann |
| Year of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 355 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet advertising |
| Topical Term | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bickerton, Matthew |
| Personal name | Pardesi, Upkar |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing |
| 991 ## - | |
| -- | 84412 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.84 BIC | 350736 | 12.10.2020 | English Books |