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000 -LEADER | |
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fixed length control field | 00704nam a2200217Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191130s2001##################000#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780130897107 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 BRE |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Breakenridge, Deirdre |
245 ## - TITLE STATEMENT | |
Title | Cyberbranding : brand building in the digital economy |
Statement of responsibility, etc | Deirdre Breakenridge |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London ; New York |
Name of publisher | Financial Times Prentice Hall |
Year of publication | 2001 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xiv, 352, [2] p. : ill. ; 24 cm |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references (p. 330- 341) and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand choice |
Topical Term | Electronic commerce |
991 ## - | |
-- | 93034 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.827 BRE | 313448 | 12.10.2020 | English Books |