Search the Library Catalogue
Customer relationship management : the bottom line to optimizing your ROI (Record no. 143589)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00814nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2002##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780130990693 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 ANT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Anton, Jon |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship management : the bottom line to optimizing your ROI |
| Statement of responsibility, etc | Jon Anton, Natalie L. Petouhoff |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J |
| Name of publisher | Prentice Hall |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 254 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 246-249) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations - Management - Case studies |
| Topical Term | Customer relations - Management - Statistical models |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Petouhoff, Natalie L |
| 991 ## - | |
| -- | 90615 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.812 ANT | 214121 | 12.10.2020 | English Books |