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Creating market insight : how firms create value from market understanding (Record no. 141021)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470986530 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 SMI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Smith, Brian D |
| 245 ## - TITLE STATEMENT | |
| Title | Creating market insight : how firms create value from market understanding |
| Statement of responsibility, etc | Brian D Smith, Paul G. Raspin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ |
| Name of publisher | John Wiley & Sons |
| Year of publication | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 318 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. [303]-307) and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - Management |
| Topical Term | Marketing - Planning |
| Topical Term | Organizational effectiveness |
| Topical Term | Problem solving |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raspin, Paul G |
| 991 ## - | |
| -- | 99720 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.802 SMI | 127370 | 12.10.2020 | English Books |