Search the Library Catalogue
Creating customer value through strategic marketing planning : a management approach (Record no. 140980)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00802nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2001##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780792372721 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 NIJ |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Nijssen, E. J |
| 245 ## - TITLE STATEMENT | |
| Title | Creating customer value through strategic marketing planning : a management approach |
| Statement of responsibility, etc | by Edwin J. Nijssen and Ruud T. Frambach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Deventer, The Netherlands ; Boston, MA |
| Name of publisher | Kluwer Academic Publishers |
| Year of publication | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 152 p. : ill. ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 147-152) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - Decision making |
| Topical Term | Marketing - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frambach, Ruud T |
| 991 ## - | |
| -- | 187319 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.802 NIJ | 208398 | 12.10.2020 | English Books |