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Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer (Record no. 138857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00903nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2002##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780130650757 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WIN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wind, Yoram |
| 245 ## - TITLE STATEMENT | |
| Title | Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer |
| Statement of responsibility, etc | Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, NJ |
| Name of publisher | Financial Times Prentice Hall |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 336 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing |
| Topical Term | Consumer behavior |
| Topical Term | Internet marketing |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gunther, Robert E |
| Personal name | Mahajan, Vijay |
| 991 ## - | |
| -- | 108051 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.8 WIN | 314317 | 12.10.2020 | English Books |