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Consumer behavior and culture : consequences for global marketing and advertising (Record no. 137758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2004##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761926696 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 MOO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mooij, Marieke K. de |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior and culture : consequences for global marketing and advertising |
| Statement of responsibility, etc | Marieke de Mooij |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, CA |
| Name of publisher | SAGE Publications |
| Year of publication | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 345 p. : ill. ; 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior - Cross-cultural studies |
| Topical Term | Consumers - Psychology |
| Topical Term | Marketing |
| 991 ## - | |
| -- | 101632 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.8342 MOO | 160001 | 12.10.2020 | English Books |