Making marketing happen : how great companies make strategic marketing planning work for them (Record no. 1373)

MARC details
000 -LEADER
fixed length control field 00585nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191130s2005##################000#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750662482
040 ## - CATALOGING SOURCE
Original cataloging agency ACL
Transcribing agency ACL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Brian D
245 ## - TITLE STATEMENT
Title Making marketing happen : how great companies make strategic marketing planning work for them
Statement of responsibility, etc. Brian D. Smith
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ; New York
Name of publisher, distributor, etc. Butterworth - Heinemann
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 377 p. : ill. ; 24 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields 9da7a123ac10000c29ffecf4be06f70c
991 ## -
-- 105163
Holdings
Withdrawn status Lost status Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    pbk     Anna Centenary Library Anna Centenary Library 09.10.2020   658.802 SMI 331337 09.10.2020 09.10.2020 English Books
    pbk     Anna Centenary Library Anna Centenary Library 09.10.2020   658.802 SMI 550381 09.10.2020 09.10.2020 English Books

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