Search the Library Catalogue
Modern marketing : principles and practices (Record no. 12983)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00593nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788121916974 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ACL |
| Transcribing agency | ACL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pillai, R. S. N |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing : principles and practices |
| Statement of responsibility, etc. | R. S. N. Pillai, Bagavathi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th revised and enlarged ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | S. Chand & Co |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 592 p. : ill. ; 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bagavathi, V |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | fa1c4a80ac10000c583d7f431fd850c2 |
| 991 ## - | |
| -- | 130881 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pbk | Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.8 PIL | 421868 | 09.10.2020 | 09.10.2020 | English Books |