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Mobilized marketing and the consumer : technological developments and challenges (Record no. 12250)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2010##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781605669168 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 2009034817 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ACL |
| Transcribing agency | ACL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 TEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Telli Yamamoto, Gonca |
| 245 ## - TITLE STATEMENT | |
| Title | Mobilized marketing and the consumer : technological developments and challenges |
| Statement of responsibility, etc. | by Gonca Telli Yamamoto |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hershey, PA |
| Name of publisher, distributor, etc. | Business Science Reference |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 276 p. : ill. ; 29 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cell phones |
| Topical term or geographic name entry element | Direct marketing |
| Topical term or geographic name entry element | Electronic commerce |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | 8ebe9823ac10000c6fc166e94515531f |
| 991 ## - | |
| -- | 102230 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| hbk | Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.872 TEL | 461451 | 09.10.2020 | 09.10.2020 | English Books |