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Mobile advertising : supercharge your brand in the exploding wireless market (Record no. 12158)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00766nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470185988 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 2008295482 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ACL |
| Transcribing agency | ACL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.19 SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Chetan |
| 245 ## - TITLE STATEMENT | |
| Title | Mobile advertising : supercharge your brand in the exploding wireless market |
| Statement of responsibility, etc. | Chetan Sharma, Joe Herzog, Victor Melfi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 404 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising |
| Topical term or geographic name entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Herzog, Joe |
| Personal name | Melfi, Victor |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | 230529a9ac10000c00a5ec49ec95db1b |
| 991 ## - | |
| -- | 80210 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| hbk | Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 659.19 SHA | 130983 | 09.10.2020 | 09.10.2020 | English Books |