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Building buzz to beat the big boys : word-of-mouth marketing for small businesses (Record no. 120899)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00750nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780313345982 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 OLE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O'Leary, Steve |
| 245 ## - TITLE STATEMENT | |
| Title | Building buzz to beat the big boys : word-of-mouth marketing for small businesses |
| Statement of responsibility, etc | Steve O'Leary and Kim Sheehan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Westport, Conn |
| Name of publisher | Praeger Publishers |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 178 p. : ill. ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Small business marketing |
| Topical Term | Word-of-mouth advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheehan, Kim |
| 991 ## - | |
| -- | 106966 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.872 OLE | 479578 | 12.10.2020 | English Books |