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Broadcast/broadband copywriting (Record no. 120294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00683nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2010##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780205674527 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808.066791 ORL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Orlik, Peter B |
| 245 ## - TITLE STATEMENT | |
| Title | Broadcast/broadband copywriting |
| Statement of responsibility, etc | Peter B. Orlik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, MA |
| Name of publisher | Allyn & Bacon |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 492 p. : ill. ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 477-488) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Broadcast advertising |
| Topical Term | Broadcasting - Authorship |
| 991 ## - | |
| -- | 249870 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 4TH FLOOR, B WING | 12.10.2020 | 808.066791 ORL | 314194 | 12.10.2020 | English Books |