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Brands and branding (Record no. 119260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00868nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781861976642 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 CLI |
| 245 ## - TITLE STATEMENT | |
| Title | Brands and branding |
| Statement of responsibility, etc | [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Princeton, NJ |
| Name of publisher | Bloomberg Press |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 256 p. : ill. (some col.) ; 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| Topical Term | Brand name products - Forecasting |
| Topical Term | Brand name products - Management |
| Topical Term | Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ahmad, Sameena |
| Personal name | Clifton, Rita |
| Personal name | Simmons, John |
| 991 ## - | |
| -- | 93621 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.827 CLI | 310880 | 12.10.2020 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.827 CLI | 581113 | 12.10.2020 | English Books |