Search the Library Catalogue
Branding only works on cattle : the new way to get known (and drive your competitors crazy) (Record no. 119253)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00891nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470742570 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baskin, Jonathan Salem |
| 245 ## - TITLE STATEMENT | |
| Title | Branding only works on cattle : the new way to get known (and drive your competitors crazy) |
| Statement of responsibility, etc | Jonathan Salem Baskin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ |
| Name of publisher | John Wiley and Sons, Wiley |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 261 p. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 243-252) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| Topical Term | Business enterprises - Computer network resources |
| Topical Term | Consumer behavior |
| Topical Term | Information behavior |
| Topical Term | Internet searching |
| 991 ## - | |
| -- | 290026 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.827 BAS | 131643 | 12.10.2020 | English Books |