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Brand failures : the truth about the 100 biggest branding mistakes of all time (Record no. 119208)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00756nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2007##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780820474656 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 320.52097309045 COS.12 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cosgrove, Kenneth M |
| 245 ## - TITLE STATEMENT | |
| Title | Brand failures : the truth about the 100 biggest branding mistakes of all time |
| Statement of responsibility, etc | Kenneth M. Cosgrove |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bern |
| Name of publisher | Peter Lang |
| Year of publication | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 364 p. ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Conservatism - United States - History - 20th century |
| Topical Term | United States - Politics and government - 20th century |
| 991 ## - | |
| -- | 180977 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 320.52097309045 COS.12 | 218385 | 12.10.2020 | English Books |