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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands (Record no. 119203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00965nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2004##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749444433 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.833 LIN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lindström, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Brand child : remarkable insights into the minds of today's global kids and their relationships with brands |
| Statement of responsibility, etc | Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. pbk. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page |
| Year of publication | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 321 p. : ill. ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising and children |
| Topical Term | Brand name products |
| Topical Term | Child consumers |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Seybold, Patricia B |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Millward Brown (Firm) |
| 991 ## - | |
| -- | 101664 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.833 LIN | 312014 | 12.10.2020 | English Books |