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Beyond traditional marketing : innovations in marketing practice (Record no. 115161)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00724nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2005##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470011461 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KAS |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond traditional marketing : innovations in marketing practice |
| Statement of responsibility, etc | lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J |
| Name of publisher | Wiley |
| Year of publication | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,308 p. ; ill. ; 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical reference and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jeannet, Jean-Pierre |
| Personal name | Kashani, Kamran |
| 991 ## - | |
| -- | 113917 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 12.10.2020 | 658.8 KAS | 129374 | 12.10.2020 | English Books |