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Why smart companies do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development

Hodock, Calvin L

Why smart companies do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development Calvin L. Hodock - Amherst, NY Prometheus Books 2007 - 357 p. ; 24 cm

Includes bibliographical references and index

ISBN: 9781591025689

ISSN: 2007027083

Subjects--Topical Terms:
New products

Dewey Class. No.: 658.575 HOD

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Why smart companies do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development

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