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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys

Danesi, Marcel

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys Marcel Danesi - Lanham, MD Rowman & Littlefield c2008 - viii, 211 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780742555457

ISSN: 2007016167

Subjects--Topical Terms:
Advertising
Brand name products
Consumer behavior
Marketing
Signs and symbols

Dewey Class. No.: 658.80019 DAN

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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys

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