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Where the suckers moon : the life and death of an advertising campaign

Rothenberg, Randall

Where the suckers moon : the life and death of an advertising campaign Randall Rothenberg - New York Vintage Books 1995 - 480 p. : ill. ; 25 cm

Includes bibliographical references (p. [429]-463) and index

ISBN: 9780679740421

ISSN: 94000496

Subjects--Topical Terms:
Advertising - Automobiles - United States - Case studies
Advertising - United States
Advertising agencies - United States
Advertising campaigns - United States
Subaru automobile - Marketing - Case studies
Weiden & Kennedy - Case studies

Dewey Class. No.: 659.196 ROT

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Where the suckers moon : the life and death of an advertising campaign

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