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When ads work : new proof that advertising triggers sales

Jones, John Philip

When ads work : new proof that advertising triggers sales John Philip Jones - 2nd ed - New Delhi Prentice-Hall of India c2007 - xix, 209 p. : ill. ; 22 cm

Includes bibliographical references and index

ISBN: 9788120332256

ISSN: 2006005852

Subjects--Topical Terms:
Advertising - Case studies
Sales promotion - Case studies

Dewey Class. No.: 659.1 JON

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