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What kids buy and why : the psychology of marketing to kids

Acuff, Dan S

What kids buy and why : the psychology of marketing to kids Dan S. Acuff with Robert H. Reiher - New York Free Press 1999 - 206 p. : ill. ; 24 cm

Includes bibliographical references (p. 195-197) and index

ISBN: 9780684871172

ISSN: 97033491

Subjects--Topical Terms:
Child consumers
Child Development
Cognition in children
New products

Dewey Class. No.: 658.834083 AUC

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What kids buy and why : the psychology of marketing to kids

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