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What is marketing?

Silk, Alvin J

What is marketing? Alvin J. Silk content adviser - Boston, MA Harvard Business School 2006 - xii, 207 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9781422104606

ISSN: 2006021351

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 SIL

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