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Web analytics 2.0 : the art of online accountability & science of customer centricity

Kaushik, Avinash

Web analytics 2.0 : the art of online accountability & science of customer centricity Avinash Kaushik - Indianapolis, IN Wiley c2010 - xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Includes index. System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive

ISBN: 9780470529393

ISSN: 2010280426

Subjects--Topical Terms:
Internet marketing
Internet users - Statistics - Data processing
Web site development
Web usage mining

Dewey Class. No.: ZA4235 .K382 2010 025.04

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