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Waking the giant : revitalising the mature brand

Steidl, Peter E

Waking the giant : revitalising the mature brand Peter Steidl - Milton, Qld Wiley 2009 - xv, 222 p. : ill. ; 21 cm

Includes bibliographical references and index

ISBN: 9781742169521

ISSN: 2009499779

Subjects--Topical Terms:
Advertising - Brand name products
Branding (Marketing)

Dewey Class. No.: 658.827 STE

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Waking the giant : revitalising the mature brand

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