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Your attention, please. : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer

Brown, Paul B

Your attention, please. : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer Paul B. Brown and Alison Davis - Avon, Mass Adams Business c2006 - xvi, 224 p. ; 19 cm

Includes bibliographical references (p. 219-220) and index

ISBN: 9781593376871

ISSN: 2006014721

Subjects--Topical Terms:
Advertising - Psychological aspects
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Dewey Class. No.: 659.1 BRO

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Your attention, please. : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer

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