Yes! : 50 scientifically proven ways to be persuasive
Goldstein, Noah J
Yes! : 50 scientifically proven ways to be persuasive
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- 1st. hardcover ed
- New York Free Press 2008
- xii, 258 p. ; 21 cm
Includes bibliographical references (p. 233-246) and index
9781416570967
2007041917
Business communication Interpersonal communication Marketing Persuasion (Psychology)