Yes! : 50 scientifically proven ways to be persuasive

Goldstein, Noah J

Yes! : 50 scientifically proven ways to be persuasive Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini - 1st. hardcover ed - New York Free Press 2008 - xii, 258 p. ; 21 cm

Includes bibliographical references (p. 233-246) and index

9781416570967

2007041917


Business communication
Interpersonal communication
Marketing
Persuasion (Psychology)

658.45 CIA

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