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Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay

Roman, Ernan

Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay Ernan Roman - New York McGraw-Hill c2011 - xvi, 248 p. : ill. ; 24 cm

Includes index

ISBN: 9780071740838

ISSN: 2010025352

Subjects--Topical Terms:
Consumer profiling
Customer relations
Database marketing
Relationship marketing

Dewey Class. No.: 658.812 ROM

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Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay

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