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Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L

Value-added public relations : the secret weapon of integrated marketing Thomas L. Harris ; foreword by Philip Hotler - Lincolnwood, IL NTC Business Books 1998 - xiii, 314 p. : ill. ; 24 cm

Includes bibliographical references (p. 295-296) and index

ISBN: 9780844234113

ISSN: 97037323

Subjects--Topical Terms:
Communication in marketing

Dewey Class. No.: 659.2 HAR

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