Normal view MARC view ISBD view

Using qualitative research in advertising : strategies, techniques, and applications

Morrison, Margaret A

Using qualitative research in advertising : strategies, techniques, and applications Margaret A. Morrison ... [et al.] - Thousand Oaks, CA Sage c2002 - xi, 139 p. : ill. ; 23 cm

Includes bibliographical references (p. 132-134) and index

ISBN: 9780761923831

ISSN: 2002000278

Subjects--Topical Terms:
Advertising - Research
Market research - Methodology
Qualitative Research

Dewey Class. No.: 659.1072 MOR

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Using qualitative research in advertising : strategies, techniques, and applications

Find us on the map