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Untold millions : secret truths about marketing to gay and lesbian consumers

Lukenbill, Grant

Untold millions : secret truths about marketing to gay and lesbian consumers Grant Lukenbill - 2nd ed - New York Harrington Park Press c1999 - xvii, 199 p. : ill. ; 22 cm

Second edition of Untold millions : positioning your business for the gay and lesbian consumer revolution : Harper Collins, 1995. Includes bibliographical references (p. 189-192) and index

ISBN: 9781560239482

ISSN: 98047911

Subjects--Topical Terms:
Gay consumers - United States
Lesbian consumers - United States
Marketing - United States

Dewey Class. No.: 658.834 LUK

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Untold millions : secret truths about marketing to gay and lesbian consumers

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