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Trump university branding 101 : how to build the most valuable asset of any business

Sexton, Donald E

Trump university branding 101 : how to build the most valuable asset of any business Don Sexton - Hoboken, NJ Wiley c2008 - xv, 316 p. : ill. ; 24 cm

Includes index

ISBN: 9780470189009

ISSN: 2008032210

Subjects--Topical Terms:
Brand name products - Management
Branding (Marketing)
Corporate image

Dewey Class. No.: 658.431 SEX

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Trump university branding 101 : how to build the most valuable asset of any business

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