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Tools & techniques of marketing research &advertising

Lipovetsky, Stan

Tools & techniques of marketing research &advertising Stan Lipovetsky, Shon Magnan et al - New York Intelliz Press c2016 - xvi, 184 p : ill. ; 30x22 cm

Includes index

ISBN: 9781682511411

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 LIP

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