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Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein - 5th ed - Amsterdam ; Boston Elsevier/Focal Press c2006 - xiv, 335 p. : ill. ; 23 cm

Includes bibliographical references (p. 321-323) and index

ISBN: 9780240807621

ISSN: 2005027692

Subjects--Topical Terms:
Cable television - Marketing
Radio broadcasting - Marketing
Television broadcasting - Marketing

Dewey Class. No.: 384.550688 EAS

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