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Media programming : strategies and practices

Eastman, Susan Tyler

Media programming : strategies and practices Susan Tyler Eastman, Douglas A. Ferguson - 8th ed - Belmont, CA Thomson/Wadsworth 2009 - xiii, 466 p. : ill. ; 24 cm

Includes bibliographical references (p. 437-444) and indexes

ISBN: 9780495500537

ISSN: 2007938732

Subjects--Topical Terms:
Cable television - Planning
Mass media - Planning
Radio programs - Planning
Television programs - Planning

Dewey Class. No.: 797.4402360 EAS

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