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ISBD view for: Media planning workbook : with discussions and problems
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Media planning workbook : with discussions and problems
Goodrich, William B
Media planning workbook : with discussions and problems William B. Goodrich, Jack Z. Sissors - 5th ed - Lincolnwood, IL NTC Business Books 1996 - xiii, 206 p. ; 28 cm
ISBN:
9780844235028
ISSN:
95039649
Subjects--Topical Terms:
Advertising media planning
Dewey Class. No.:
659.111 GOO
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