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Media planning : a practical guide

Surmanek, Jim

Media planning : a practical guide Jim Surmanek - 3rd ed - Lincolnwood, IL NTC Business Books 1996 - xii, 209 p. : ill., maps ; 23 cm

Includes bibliographical references and index

ISBN: 9780844235127

ISSN: 95018554

Subjects--Topical Terms:
Advertising media planning - United States

Dewey Class. No.: 659.111 SUR

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Media planning : a practical guide

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