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Media and communication research methods : an introduction to qualitative and quantitative approaches

Berger, Arthur Asa

Media and communication research methods : an introduction to qualitative and quantitative approaches Arthur Asa Berger - Thousand Oaks, CA SAGE Publications 2000 - xix, 295 p. : ill. ; 24 cm

Includes bibliographical references (p. 265-268) and indexes

ISBN: 9780761918530

ISSN: 8042

Subjects--Topical Terms:
Communication - Research - Methodology
Mass media - Research - Methodology

Dewey Class. No.: 302.23072 BER

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