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The ten demandments : rules to live by in the age of the demanding consumer

Mooney, Kelly

The ten demandments : rules to live by in the age of the demanding consumer Kelly Mooney with Laura Bergheim - New York McGraw-Hill c2002 - xviii, 266 p. : ill. 21 cm

Includes index

ISBN: 9780071427357

ISSN: 2002003898

Subjects--Topical Terms:
Consumer satisfaction
Customer loyalty
Customer relations
Customer services

Dewey Class. No.: 658.812 MOO

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The ten demandments : rules to live by in the age of the demanding consumer

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