Normal view MARC view ISBD view

Measuring marketing : 103 key metrics every marketer needs

Davis, John

Measuring marketing : 103 key metrics every marketer needs John Davis - Singapore John Wiley & Sons (Asia) 2007 - xvii, 408 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 9780470821329

ISSN: 2007295268

Subjects--Topical Terms:
Marketing - Evaluation
Marketing research

Dewey Class. No.: 658.8 DAV

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Measuring marketing : 103 key metrics every marketer needs

Find us on the map